The 3 C's of feasibility

Dreaming is great, but making it happen is even better. Assessing the feasibility of your idea is crucial to determining the potential success of your business and taking it to the next level. Use the 3 Cs to evaluate whether your idea is worth pursuing.

Tap each 'C' to reveal

C

apability

can it actually be built?

Evaluate the technical feasibility of your idea or product. Assess whether your idea can actually be built, and if so, what resources and technology will be required to do so.

C

apacity

can you get started today?

Evaluate the availability of resources such as funding, skills required, and equipment to begin working on the project. Does the business idea rely on a specific partnership or technology? Are there any regulatory or legal requirements to get started?

C

ommerce

should it be built?

Understand the market potential of your product, analyze the competition, and determine whether your product is financially viable. This might entail forecasting the potential revenue and identifying the cost to get started. This step helps to ensure that your product or idea is not only technically feasible, but is also commercially viable.